# Targets

To create a campaign target, enter the following information:

Target Information:

- First Name. Enter the target's first name.
- Last Name. Enter the target's last name.
- Office Phone. Enter the target's work number.
- Mobile. Enter the target's mobile phone number.
- Home. Enter the target's home phone number.
- Other Phone. Enter the alternative phone number, if any.
- Fax. Enter the target's fax number.
- Email. Enter the target's email address.
- Other Email. Enter the alternative email address, if any.
- Assistant. Enter the target's assistant's name.
- Assistant Phone. Enter the assistant's phone number.
- Email Opt Out. When you select this box, if the recipient clicks the "Unsubscribe" URL to opt-out of receiving your campaign emails, the system will display email address in the Opted Out sub-panel of the Campaign's Status page.
- Invalid Email. When you select this box, if the email bounces back because the address was incorrect, the system will display it in the Bounced Messages, Invalid Email sub-panel of the campaign's Status page.
- Department. Enter the name of the department to which the target belongs.
- Birthdate. Enter the target's birth date.
- Account Name. Enter the name of the account related to the target.
- Do Not Call. Select this box to add the target's name to the Do Not Call list.
- Assigned to. Select the user who has ownership of the account related to the target.

Address Information:

- Primary Address. The primary street address for the target.
- City. The name of the city.
- State. The State in which the city is located.
- Postal Code. The zip code for the address.
- Country. The country where the city is located.
- Other Address. The secondary address for the target. Use the >> arrow to copy the primary address.

Description: Enter a brief description of the target.