# Email Marketing

When you create an email campaign, you must also create an email marketing record that contains information such as the campaign target list, the campaign email template, and the inbox to handle emails that bounce back to you. You must specify the email marketing start date and time that is in the past to queue it for delivery. Any emails that bounce back are sent to the From address defined in this record.

To create an email marketing record, enter the following information:

- Name. Enter a name for the record.
- Status. From the drop-down list, select Active if the record is in use; select Inactive if the record is not in use. Only active records will be queued for campaign launch.
- Use Mailbox. From the drop-down list, select a mailbox that is set up for BounceHandling.
- From Name. Enter the name of the organization or person that is sending out the email.
- Start Date & Time. Click the calendar icon and select a date to send out the email. Enter the time in the adjoining field. To queue the email for campaign launch, select a date and time that has already passed. Do this after you ensure that the test email was successful.
- Email Template. From the drop-down list, select an existing email template; to create a new template or edit an existing one, click the adjoining Create or Edit link respectively. You will need to edit the template to add the Tracker URLs described below into Text and HTML formats.
- Send This Message to. Select one or more target lists from the box below; to send it to all the target lists in the box, select the All Target Lists in the Campaign box.

To save the record, click Save; click Cancel to exit the page without saving your changes.